The key driver of change, as Ortega sees it, comes from a shocking attitude characteristic of the modern age—or, at least, Ortega was shocked. Put simply, the masses hate experts. If forced to choose between the advice of the learned and the vague impressions of other people just like themselves, the masses invariably turn to the latter. The upper elite still try to pronounce judgments and lead, but fewer and fewer of those down below pay attention.
Above all, the favorite source of wisdom for the masses, in Ortega’s schema, is their own strident opinions. “Why should he listen, when he has all the answers, everything he needs to know?” Ortega writes. “It is no longer the season to listen, but on the contrary, a time to pass judgment, to pronounce sentence, to issue proclamations.”
He understands that the rise of new technological tools gives a global scope to the unformed opinions of people who, in a previous era, would have only focused on what was nearby and familiar.