I’m taking the brute force approach to writing and editing tonight since logic, finesse, and trickery have failed me the last 35 tries.
The love of knowledge is a kind of madness.
― C.S. Lewis, Out of the Silent Planet
Meanwhile, the companies we do pay directly as customers often treat us with disregard at best, abuse at worst (just think about your cable provider or your bank). Of course, we shouldn’t just accept online commercial exploitation just because exploitation in general has been around for ages. Rather, we should acknowledge that exploitation only partly explains today’s anxiety with online services.
The article makes an excellent point. Thanks to tech advances, even the super diligent single-tasker is doing dozens of “jobs” in todays workplace.
I’m not a fan of the term viral, but I’m a huge fan in marketing to your B2B customers like they’re normal people. And while these are impressive numbers, I’d be interested to see how it impacts sales.
The communication strategy itself is part of a larger shift in how Volvo Trucks market their products to a wider audience. Simply put, it is B2C marketing of B2B products.
"Our marketing strategy is based on the insight that also in B2B, individuals make the decisions. Today’s trucks are high tech machines, designed to ease the driver’s work, safeguard driver, load and surroundings and be as profitable as possible. But for the drivers and hauliers, it is not only factors like these that affect their choices, but also the image of the truck they are driving," says Per Nilsson.
Success in numbers
‘The Epic Split’has not only become the most viewed automotive commercial on Youtube ever. The response in the first four weeks can be summarized in numbers.*
‘The Epic Split’ and the story about it has:
been shared over 6 million times on social networks.
over 10 million impressions on Google.com.
received extensive media coverage from all over the world: the commercial has been the subject of approximately 20,000 editorial pieces online so far.
an estimated earned media value of €70 million.
I got a call from my doctor’s office reminding me about my appointment on Friday. Except it was an automated call so when I answered a computerized voice told me to wait for an important message from my doctor. Then another computerized voice came on the line and told me about my visit.
The singularity is here.
At least 7,776 languages are in use in the greater offline world … Less than five percent of languages in use now exist online.
One would think the Internet could save languages, but it doesn’t seem to be doing that. I hope we get to the point where browsers just auto-translate every page for us into language we may read.
Impressive. Most impressive. But you are not a Jedi yet.