The Internet has evolved into a transactional machine where we give our eyeballs and clicks, and the machine gives us back advertising and clutter,” says Nathan Wilson, chief technology officer at Nara Logics Inc. “I’m interested in trying to subvert all of that; removing the clutter and noise to create a more efficient way to help users gain access to things.
Everyone talks about less noise, but few people actually define what less noise means? Or even ask if there is value in the noise? All noise is a signal of something and just because you don’t think it’s relevant, doesn’t mean it isn’t.
In order to value the currency exchange that’s happening you have to quantify the value at both ends of the exchange.