This is brilliant. Absolutely brilliant. I just went and visited the site and from here in the UK I could only really see teen pop shows from Korea but hopefully their success will enable them to continue to add loads more programming. I’d love to have access to a lot of international content. 

Studios around the world churn out reams of TV shows. But until now, it’s been inefficient for them to get their shows aired in a large number of markets abroad, which means producers have left piles of money, in the form of international advertising revenue, on the table.

Now that’s changing, thanks to Viki, a Hulu-style video site that was created in 2007 to break down barriers in the international TV trade. A key ingredient in the success of the startup, which raised $20 million in October from heavy hitters like Greylock Partners and Andreessen Horowitz, has been a Wikipedia-style approach to getting shows translated into local languages. Namely, it lets the fans do the subtitling.