I logged into Facebook (like I do multiple times
an hour a day) and noticed this trending articles widget, thing in my feed. I’m used to the featured articles that multiple of my friends are sharing but this is different because, as you can see from the image, “0 People Read This”.
I imagine this is A) Facebook’s efforts to prove their value to publishers and brands as a way of driving their ad revenue and B) trending articles across all of Facebook and that it just means none of my friends have read it.
In my mind this is an obvious attack at Twitter and their dominance as a news source. I wonder if Twitter will soon pull the capability to post your tweets to Facebook like they did with LinkedIn. Doubt it, because Twitter is probably hoping Facebook user will be drawn to Twitter through those cross posts - somehow.