This is interesting. Get enough people to fund the early costs of the book and then it sounds like the publisher will kick in during the later stages to get it in bookstores. This creates a low level of risk for the publisher and (I imagine) high reward for Seth if it works out. It’s great that Seth is doing this and it seems unlikely that Seth would fail given his popularity, but hopefully it can become a new model for other authors. 

This is an interesting move. Is it the exclusive rights? I wonder if snapping up well established titles is a way of making B&N and other outlets to carry Amazon published books?