The love of knowledge is a kind of madness.
― C.S. Lewis, Out of the Silent Planet
This is kind of amazing.
By default, these messages pass to any other Tin Can enabled phone. Every phone with Tin Can will work as a relay point. But users don’t have view every message: They can set up the app so to view just the messages from selected followers. If a follower’s message can’t reach you by jumping from phone to phone, you won’t receive it.
In a world where we’ve become accustomed to the ability to send messages around the globe within seconds, this might not sound like a particularly useful tool. After all, with Tin Can, the only way your message is getting from Austin to London is if you walk by another Tin Can user who then gets on a plane bound for that destination.
An interesting excerpt from a near-future speculative fiction book about social media, tech companies and personal ratings. It’s getting some negative backlash, which instantly makes me interested :)
“I’m sorry,” Mae said. “I guess I just didn’t think my interest in the W.N.B.A. rose to the level where it warranted joining a discussion group or, you know, following anything. I’m not that passionate about it.”
Denise squinted at Mae. “That’s an interesting choice of words: Passion. You’ve heard of P.P.T.? Passion, Participation and Transparency?”
Mae had seen the letters “P.P.T.” around campus and had not, until that moment, connected the letters to these three words. She felt like a fool.
Denise put her palms on the desk, as if she might get up. “Mae, you know this is a technology company, correct?”
“And that we consider ourselves on the forefront of social media.”
In the attention economy, memes do battle to the death
My money’s on Condescending Wonka
Recent research from Pew’s Internet & American Life Project says that 58% of teenage Facebook users dupe their authority figures through language laced with inside jokes and references. For example, posting song lyrics to represent a specific mood is a way users are able to share something personal that they wouldn’t feel comfortable making explicit.
And what percentage of teenagers aren’t actually fooling anyone?
Probably, the best article on this topic so far. Digital is not a distraction to most people because they don’t actually have goals or a purpose that they’re being distracted from. Be purposeful, be mindful, be proactive, not just reactive.
Therefore, to truly unplug requires a disciplined approach to mentally detach from the in- and outflow of useless information. This detachment then becomes about—and maybe comes from—being ‘mindful’ about what we do every day. Mindfulness has been described as “bringing one’s complete attention to the present experience on a moment-to-moment basis.” It does not imply taking a vacation every other month or putting away your digital devices for a day or two to reach a fleeting grasp of what might feel like nirvana.
In my case, contrary to popular belief, my digital devices actually have been daily aids to my practices and rituals of meditation, writing, being entertained, reading books (unrelated to my work or of this era), and being inspired by humanity from far away lands. Most of the time, I don’t wake up at the crack of dawn to tune into news media, write emails, hop on social media, or to dive into work-related matters. My dawns are my time to unplug—using my digital devices. And that sets the promise of my day: focus, creativity, and positivity.
I’ve seen a lot of posts recently predicting the end of advertising and the end of interruption marketing. These predictions are nothing more than wishful thinking.
An Instagram with 15-second videos is right in the sweet spot for Facebook: It’s mobile, it’s video, and at that length, it means that advertisers can drop in their short television spots without even modifying them. This is an important but overlooked feature of online video ads, when compared to other kinds like banner and search: the ability to re-use the same creative on which advertisers have already spent so much money. That’s an extremely appealing advantage to ad buyers.
I hate advertising, in almost all of it’s forms. Ads suck, they’re rarely entertaining or informative and even when they are they’re still usually annoying. 7 years ago I was on the “advertising is dead” bandwagon. It’s still here and actually it’s stronger than ever. Even though I don’t buy newspapers, or watch TV (instead I stream all my media), and even pay for premium subscriptions on services like Pandora and Flickr, just so I don’t have to see ads, I still see more ads than ever.
The sites I spend the most time on, Facebook, Twitter, YouTube and Tumblr are all upping the amount of ads they display. All the blogs I read are filled with ads in every available spot and more and more are putting up roadblock ads before you even get the content. And sites like Buzzfeed, PandoDaily and others are pushing sponsored content.
In fact, everything is becoming ad supported. Instead of their being less ads, I think they’ll be more ads. Our books will be ad supported, our software is increasingly ad supported, even our shopping is becoming ad supported. It’s so crazy, we’re getting to the point where our personal data is more valuable than our actual purchases.
And if you’re still not convinced, think about all the information, news, entertainment, services and stuff you get for free and think about how much of that you’re willing to pay for.
But there is sanity and hope in this ad supported future. For Marketeers, Inbound, or Earned Marketing, is becoming more and more effective and increasingly more cost effective. For consumers, there is the promise of more targeted ads. I think this is further off than people think it is, but there is hope.
And if you disagree with me and think that “this time is different,” take comfort in the fact that I would LOVE to be proven wrong on this.
This is my favorite new IFTTT, Feedly recipe.
You’re strolling along and you favoriting and liking things on Tumblr because you want to go back and read them later but then you forget. Not anymore.
Now if you could just do this with Twitter favorites. You used to be able to save them to Evernote, but Twitter doesn’t seem to allow that anymore.
The last thing we want is to plop in banner ads.
It made lots of money when Facebook bought it.
Which is what everyone else did after they said they didn’t want to do advertising. Twitter, Tumblr, Facebook, etc.,